“In ancient societies the consumption of cyclical time was consistent with the actual labour of those societies. By contrast, the consumption of pseudo-cyclical time in developed economies is at odds with the abstract irreversible time implicit in their systems of production. Cyclical time was the time of a motionless illusion authentically experienced; spectacular time is the time of a real transformation experienced as illusion.”

Guy Debord: ‘The Society of the Spectacle’. Paragraph 155