“Brand Blueprint Execution. In 2010, we relaunched MY LITTLE PONY behind all-new television entertainment that now airs around the globe in 180 territories and is streamed on multiple digital platforms. Extending a period of growth that has seen the brand’s revenue increase every year since 2011, MY LITTLE PONY had a record year in 2014, with more than $1 billion in global retail sales. Entertainment is fueling strong performance in many international regions. The MY LITTLE PONY brand has become truly global, and now generates more than half of its revenues outside the U.S. MY LITTLE PONY is also reaching a broader demographic today than in years past, due in large part to the combined success of FRIENDSHIP IS MAGIC, which appeals to audiences beyond young girls, and the brand extension, EQUESTRIA GIRLS, which has expanded the brand’s story and product lines. In 2015, we are bringing these great characters to a younger audience with the MY LITTLE PONY Playskool Friends line. Designed for 1-3 year olds, Millennium Moms who grew up with MY LITTLE PONY will have the opportunity to share this brand with their youngest children. In addition, the popularity of our MY LITTLE PONY content is also driving significant growth of our licensing programs around the world. Last year was our biggest year ever for MY LITTLE PONY licensing. Today, MY LITTLE PONY licensed products—from apparel and comic books to health & beauty and sleepwear—are sold in every major market around the world.”

(Hasbro 2014 shareholders annual report)

“Ooh! This is my jam!
There is a place
Where the grass is what’s for dinner
Soup’s on, everypony!
Charmed, fun, and wild
Yeehaw!
There must be something in the water
What?
Sippin’ rainbow juice
Talking Elements of Harmony
Yeah!
Our bronies
Hey there!
Hang out too
Come on, Bronies!
‘Cause they know we’re awesome fillies
Come on, everypony!
You could travel the world (You could travel the world)
But no one can groove like the girls with the hooves
Once you party with ponies
Party with the ponies
You’ll be seeing Rainbooms!
O-oh o-oh o-ooh!
Equestria girls
We’re kinda magical
Equestria!
Boots on hooves, bikinis on top
Furry coats, so cute
We’ll blow your mind
Aoaoah oh, aoaoaoh!
Equestria girls
We’re pony-fabulous
Equestria!
Fast, fine, fierce, we trot ’til we drop
Oh!
Cutie marks represent
Cutie marks!
Now put your hooves up
Put yo’ hooves in the air
Aoaoah oh, aoaoaoh!
Break it down, DJ Pon-3
These are the ponies I love the most
I wish you could all be Equestria girls”

(‘Equestria Girls’ commercial 2011, lyrics)