Like most local newspapers, Brighton’s Evening Argus is pretty unremarkable. A scan of its pages is likely to reveal the usual mix. found in any local rag, of sports, stories about town dignitaries, cats up trees, polemics against cyclists, taxi drivers and roadworks (interestingly mostly prevalent when these are taking place anywhere near their headquarters). However, where it excels is in the headlines it provides for the billboards displayed outside its newsagents. Over the years these have become more and more bizarre and spawned a number of imitators. Articles have been written about them and there are several online sites devoted to collections of these slogans. Today’s was a good one but if you want to find some truly spectacular examples of this artform, have a look at these:

http://www.buzzfeed.com/copyranter/the-30-best-headlines-of-the-argus#.hcg4rq2P6

http://www.independent.co.uk/news/media/press/illustrating-the-argus-brighton-newspapers-billboards-have-inspired-a-new-art-exhibition-10153283.html

I would like to offer a personal and heartfelt salute to the man responsible for starting this trend. Martin Cooper, may you live long and prosper.